A Cover Letter is as Important as the Selection Process

Many placement consultants provide valuable information and tips to the candidates regarding the interview process and its intricate details. These consultancies have talked in detail about the process and how one should prep up for the same. The advice and tips have been given regarding the structuring of resume, grooming essentials, body language, communication style and appearance in detail. But there is one element that is the fundamental pointer of this entire process but not much has been said or heard about it until now. This is the cover letter. Well it might come as a surprise to many candidates that a cover letter is as important as the resume. Before getting in to the details of the cover letter, its importance and structuring elements, one needs to know what exactly is meant by a cover letter. It is defined as the letter of introduction that essentially highlights key accomplishments and expertise that is in line with the job profile. Now days, there are some companies who do not consider a resume if it is not accompanied by a cover letter. Hence it is essential to develop a cover letter individually for every job application to be sent.

The importance of cover letter are as follows:

• Firstly, online platforms now days provide the details of a candidate profile in a complete set. This means the recruiter already has a fair bit of idea about a candidate profile even before going through the long resume. The cover letter essentially shows the capabilities of candidate during work process and highlights achievements that help in determining the compatibility quotient. This can be in terms of crisis management, soft skills or team motivation. Usually it is a sum up of the USP of a candidate that makes him or her perfect choice for the profile.
• The cover letter is the representation of communication and organizational skills. A systematically structured cover letter that is tailored to the job profile rather than a generic essay conveys the seriousness towards the opportunity. It also shows the candidate knowledge about the position and its related skill set requirement. Overall it is like creating a first impression in front of the recruiter.

Hence, cover letter paves the way for an opportunity to knock at the door step. Therefore it is essential to remember certain pointers while constructing a cover letter.

• Before writing the cover letter it is essential to go through the job description of the position for which the application is sent. The cover letter should be designed accordingly for the maximum impact.
• While writing the cover letter, it is essential to make sure that the employer finds the key requirements highlighted for the profile. Only then, the resume is considered effective. So it needs to be structured in a professional manner.

Lastly one should remember that a resume accompanies the cover letter. So it should be made crisp and to the point so that the employers reaches out for the resume.

4 Reasons Why Hiring Placement Consultants Will Make Your Organization Successful.

If you want your organization to be successful than one of the key areas that you must look into is hiring. Hiring is not an easy job especially when you have many other tasks to perform. If you want to make your hiring process efficient and less time taking than you must hire a placement consultant. They will not only give you professional hiring services but they will also make sure you hire able candidates for your organization.

If you really want to know about why you must hire a placement consultant than have a look at this article.

• It makes things easier for you- Recruitment is one of the most important tasks of companies these days. It can actually be a very tedious job. Hiring a consultant will not only lessen the burden of the HR department but will also ensure efficient in the whole process.
• Ensure that you hire apt employees for your organization- Another very important reason for opting for such services is that it ensures you hire the right kind of employees for your organization. They understand your requirements and shortlist candidates accordingly. They analyses the skills, qualifications and experience of the candidates and shortlist them on the basis of the company’s needs and requirements. In other words, they ensure that you hire the right employees for your organization.
• Make the process more efficient and less time consuming- Recruiting such consultants makes the process of hiring efficient and less time-consuming. They have a thorough knowledge of the latest market trends and this enables them to shortlist able candidates. They send only those candidates for further rounds of interviews whom they consider suitable and skilled enough. This not only saves the time of the HR department but also makes the hiring process much easier.
• Act as a medium between candidates and companies- They act as the channel of communication between the candidates and the companies. They make the companies aware of the skills, experiences, needs and demands of the employees. They also make the candidates aware of the job role, policies, requirements and target of the company they have applied for. This makes the procedure of recruitment transparent and makes both the sides aware of each other’s needs and demands.

Now that you are aware of the various reasons for hiring a placement consultant, opt for such services while hiring employees. There are many such agencies these days. However, all of them are not reliable. While hiring such services, you must always opt for agencies that are experienced and reputed enough.

Creative Hiring Strategies That Boost The Recruitment Process

The traditional recruitment services provided by placement consultants are falling short of meeting up the demands of modern corporate world. Hence they have broadened their service basket beyond resume collection and interviews to other segments such as proposal and implementation of creative recruitment strategies, assisting in on boarding, formulating HR policies and much more. Among all these services, creative recruitment strategies are one of the crucial areas of expertise. Some of the creative hiring strategies proposed by placement consultants are mentioned as follows.

• Implementing a self selection process is a basic move that lowers the amount of selection process. This can be performed through an open group invitation to a discussion. For example, calling in all the applicants for an open forum discussion. Some are bound to take a back seat. There will be a significant percentage that will not appear for the discussion. Hence it represents their interest towards the opportunity through which the short listing can be done.
• After the initiation group event, another discussion round can be held among the candidates selected from initial screening. This helps in understanding the basic communication skills, presentation abilities, logical point of views and professional behavioral standpoint of the candidates. Instead of waiting for the interview process in the every end to judge the soft skills, this reduces the effort of next level technical assessment.
• Reaching out to the passive candidates does the trick many times. These candidates mostly belong to the employed groups who are not looking for jobs. It is better to find out ways to approach such candidates with an offering that strikes the interest of the candidate for a job change. The best way to do so is to present certain factors that show the candidate skills are needed by the employer or the recruiter.
• Job fairs have become old fashioned. Most people do not attend such fair because of lack of time or they already have a job. It is better to look for candidates in online forums where intellectuals take part in active discussion related to industry and market trends.
• Social media is everywhere. It is always better to make an offering there. These platforms have the highest traffic throughout the year. Interesting opportunities should be presented in similar manner. Small games that showcase problem solving scope or certain new technology quiz sparks up the interest to a great extent present the job offering in the best way.
• Former candidates make good considerations. While it might sound a bit off the track, former candidates who had been rejected due to a certain skill set absence or were not in line with the requirement in the past may have a chance of suiting the job profile now.
• Referral programs are a rage. Combining that with incentives can work wonders towards effective hiring. Employees who work within organizations know the requirements better than anyone else outside the system. So they have a better chance of referring apt candidates than outside sources.

Lastly, understanding the requirement of the company is essential, whether it is a full time employee or part time worker or a consultant. This distinction helps in minimizing costs to a considerable level.

Why You Should Hire A Placement Consultancy?

One of the most important tasks that an organization has to perform these days is recruitment. Recruitment is not only important to an organization’s success but it also enhances its brand image. A placement consultant will understand your needs and demands and help you hire the right kind of employee.

Are you still thinking about why you must hire such a consultancy? Have a look at the following points to get a brief idea about the various benefits of hiring such services.

• Help the company hire the right candidates- One of the most important benefits of hiring such a consultancy is they will help the company hire the right kind of candidates. After getting a thorough knowledge of the requirements of a particular job post they will send a candidate most suitable for the job profile based on his experience and qualification. This will not only save time but also help the company recruit able and skilled candidates for their organization.
• Add to the company’s growth- Such consultancies doesn’t only help an organization with recruitment services but also help in the company’s growth and progress. They have a thorough understanding of the market scenario and they assist the organization with strategies and policies that cater to the company’s growth further. In other words, they add to the profit-earning motive of the organization.
• They also provide the company with industry- Specific growth solutions- Such consultancies have a detailed understanding of the current market situations, latest business trends etc.Their clear idea about the market trends also enables them to have adequate knowledge about the steps to be taken by an organization to achieve its goals. They understand the strengths and weaknesses of the company and devise a strategy that suits the company the most. They understand the problems faced by the organization and come up with a solution that results in further progress development of the company.

Therefore starting with recruitment services to providing the right business strategies for your organization, such consultancies have become very vital for a company’s growth and success. Now that you have a clear idea about the benefits of opting for such services, hire a reputed consultancy that will provide you with the above-mentioned services.

Employees as Brand Advocates

A company and its brand make the best valuable asset and this brand recognition is important to survive in the marketplace. While making a company, a brand name it is the responsibility of the organization not only to serve the customers with products and services but also provide good behavior because they are one who will represent the brand of an organization. Nowadays, most companies are asking their employees to become brand advocates where they will share pictures, live sessions, talk about work culture, and policies on their social media platforms to engage more and more viewers who can turn to customers in the future. This will help the brand to create a positive image on social media channels.

When you are talking about successful branding concept, then you will get to know that it is a complex formula. When an organization motivates the employees to become the brand advocate, the employees show great enthusiasm to represent the brand on various social media channels.

Campaign ideas- every loyal customer wants to know how you deliver the best product and services, especially in HR department. So, transparency plays an important role. The placement consultants can give a virtual tour of the work process but at the same keeping the secret of working the best way.

Set guidelines for the campaign to start- It is very important for companies to set the campaign opportunities keeping in mind brand image. The company gives the opportunity to the employees to promote the campaign opportunity on different social media channels positively to create a strong impact on the brand image.

Increase the reach- Employees as advocates help the company to increase their reach and it will actually help the company to grow big and this will give a big solution for the company to rise and shine.

Success in recruitment- This will increase the rate of the recruitment process and the candidates will get an idea of the process of the company that it actually works on. So, it is a really positive side both for the new candidates and the company to increase the recruitment process.

Save cost- It saves your pocket on Facebook ads and this will actually help the company to invest the money in other things. So, you can invest the money wisely and it will help in the overall growth of the company.