Employees as Brand Advocates

Employees as Brand Advocates

A company and its brand make the best valuable asset and this brand recognition is important to survive in the marketplace. While making a company, a brand name it is the responsibility of the organization not only to serve the customers with products and services but also provide good behavior because they are one who will represent the brand of an organization. Nowadays, most companies are asking their employees to become brand advocates where they will share pictures, live sessions, talk about work culture, and policies on their social media platforms to engage more and more viewers who can turn to customers in the future. This will help the brand to create a positive image on social media channels.

When you are talking about successful branding concept, then you will get to know that it is a complex formula. When an organization motivates the employees to become the brand advocate, the employees show great enthusiasm to represent the brand on various social media channels.

Campaign ideas- every loyal customer wants to know how you deliver the best product and services, especially in HR department. So, transparency plays an important role. The placement consultants can give a virtual tour of the work process but at the same keeping the secret of working the best way.

Set guidelines for the campaign to start- It is very important for companies to set the campaign opportunities keeping in mind brand image. The company gives the opportunity to the employees to promote the campaign opportunity on different social media channels positively to create a strong impact on the brand image.

Increase the reach- Employees as advocates help the company to increase their reach and it will actually help the company to grow big and this will give a big solution for the company to rise and shine.

Success in recruitment- This will increase the rate of the recruitment process and the candidates will get an idea of the process of the company that it actually works on. So, it is a really positive side both for the new candidates and the company to increase the recruitment process.

Save cost- It saves your pocket on Facebook ads and this will actually help the company to invest the money in other things. So, you can invest the money wisely and it will help in the overall growth of the company.


What Are Your Work Values ?

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Values in general means the ideas and beliefs that are really important for an individual to survive in this society. These values help you as a guide to take proper actions. Examples of the values are self-respect, peace, honesty, and success. Your work values are the essential part of your own beliefs and you need to determine these values before you choose your career or accept a job. These values play an important role in work and also shapes you as a person.

Both intrinsic and extrinsic values play an important role in the work life. Intrinsic value is related to the actual task of the job like taking up challenges at work, helping others and introduce some leadership skills. In Extrinsic value, the things that are related are recognition, job security, and high earnings. If you do not understand your work value, then very quickly you will lose your work interest and things will turn monotonous. You will not get any satisfaction from your job role. You may take the help of the tool or list down your work values so that you can work on them separately and understand the core value at work.

After you list down the values, you need to work on the same and then make a checklist of the same to get back to the work on the track. You can include the following values.





5)Working Conditions



8)Helping Society


10)Working conditions

Apart from this, you should also focus on personality type, aptitude, and interests. So, you should also need to work on these factors to get into the work life balance. After all, your personality and attitude define your true potential. So, there is nothing to worry and you will get the real help from the career counselor.


5 Soft Skills That Employers Look For


Social skills are the type of skills that help one person to interact with another person. It includes both verbal skill (spoken) and non-verbal skill (attitude, gesture and eye contact). these skills are considered the important skill, which is very much needed in the job field. For a reputed job, it is very important for a candidate to have soft skills so that they can lead to a better future and can excel good career wise. While working as a team, it is essential to mix with others and create a balance at work. Soft skills are important when you are working with clients because it helps you motivate to listen to client’s query and concern.

Read below the top two soft skills that employers look in the candidates for employment:

  1. Empathy- It is an important skill and to interact with others, one needs to understand the feelings of others. It is associated mainly with clients when they come with queries or problems because one has to be empathetic towards the issues and be ready to solve them.
  2. Cooperation- When you are working as a team, it is very important to have a cooperative nature. It helps you achieve a certain goal with other team members. However, if you do not work as a team, still you need to be cooperative to other members or colleagues in the office.
  3. Verbal Communications- It is another social skill that one should have to gain success in the workplace. Using clear language, one should communicate and express properly so that everyone should understand what you want to say to them.
  4. Listening- You should have strong listening power to understand one’s problems and queries. You should have the ability to listen what employers are trying to say you, your colleague wants to say you and even clients concern on particular matters. It will help you give solid and genuine solutions to the problems.
  5. Nonverbal Communication- Your body language, gesture, attitude, eye contact, facial expression are also important soft skills. These features will tell you whether you are giving value to the other person’s word or not.

How to show these soft skills during a job search

While getting a job through placement firm, you need to mention all these soft skills in your resume. You can also write these on the cover letter and in the body of the letter, you could mention only two skills. You can even use these skills during the time of interview. You can give one example at least to the employer to let him or her know about your skill. You must use your nonverbal communication skills throughout the interview so that the employers become impressed and you can grab the job offer. This will really open a great area for you to excel in your career and you will feel really happy to get the job that you are looking for.