Employees as Brand Advocates

Employees as Brand Advocates

A company and its brand make the best valuable asset and this brand recognition is important to survive in the marketplace. While making a company, a brand name it is the responsibility of the organization not only to serve the customers with products and services but also provide good behavior because they are one who will represent the brand of an organization. Nowadays, most companies are asking their employees to become brand advocates where they will share pictures, live sessions, talk about work culture, and policies on their social media platforms to engage more and more viewers who can turn to customers in the future. This will help the brand to create a positive image on social media channels.

When you are talking about successful branding concept, then you will get to know that it is a complex formula. When an organization motivates the employees to become the brand advocate, the employees show great enthusiasm to represent the brand on various social media channels.

Campaign ideas- every loyal customer wants to know how you deliver the best product and services, especially in HR department. So, transparency plays an important role. The placement consultants can give a virtual tour of the work process but at the same keeping the secret of working the best way.

Set guidelines for the campaign to start- It is very important for companies to set the campaign opportunities keeping in mind brand image. The company gives the opportunity to the employees to promote the campaign opportunity on different social media channels positively to create a strong impact on the brand image.

Increase the reach- Employees as advocates help the company to increase their reach and it will actually help the company to grow big and this will give a big solution for the company to rise and shine.

Success in recruitment- This will increase the rate of the recruitment process and the candidates will get an idea of the process of the company that it actually works on. So, it is a really positive side both for the new candidates and the company to increase the recruitment process.

Save cost- It saves your pocket on Facebook ads and this will actually help the company to invest the money in other things. So, you can invest the money wisely and it will help in the overall growth of the company.

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What Are Your Work Values ?

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Values in general means the ideas and beliefs that are really important for an individual to survive in this society. These values help you as a guide to take proper actions. Examples of the values are self-respect, peace, honesty, and success. Your work values are the essential part of your own beliefs and you need to determine these values before you choose your career or accept a job. These values play an important role in work and also shapes you as a person.

Both intrinsic and extrinsic values play an important role in the work life. Intrinsic value is related to the actual task of the job like taking up challenges at work, helping others and introduce some leadership skills. In Extrinsic value, the things that are related are recognition, job security, and high earnings. If you do not understand your work value, then very quickly you will lose your work interest and things will turn monotonous. You will not get any satisfaction from your job role. You may take the help of the tool or list down your work values so that you can work on them separately and understand the core value at work.

After you list down the values, you need to work on the same and then make a checklist of the same to get back to the work on the track. You can include the following values.

1)Achievement

2)Relationships

3)Independence

4)Autonomy

5)Working Conditions

6)Creativity

7)Variety

8)Helping Society

9)Recognition

10)Working conditions

Apart from this, you should also focus on personality type, aptitude, and interests. So, you should also need to work on these factors to get into the work life balance. After all, your personality and attitude define your true potential. So, there is nothing to worry and you will get the real help from the career counselor.

 

5 Soft Skills That Employers Look For

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Social skills are the type of skills that help one person to interact with another person. It includes both verbal skill (spoken) and non-verbal skill (attitude, gesture and eye contact). these skills are considered the important skill, which is very much needed in the job field. For a reputed job, it is very important for a candidate to have soft skills so that they can lead to a better future and can excel good career wise. While working as a team, it is essential to mix with others and create a balance at work. Soft skills are important when you are working with clients because it helps you motivate to listen to client’s query and concern.

Read below the top two soft skills that employers look in the candidates for employment:

  1. Empathy- It is an important skill and to interact with others, one needs to understand the feelings of others. It is associated mainly with clients when they come with queries or problems because one has to be empathetic towards the issues and be ready to solve them.
  2. Cooperation- When you are working as a team, it is very important to have a cooperative nature. It helps you achieve a certain goal with other team members. However, if you do not work as a team, still you need to be cooperative to other members or colleagues in the office.
  3. Verbal Communications- It is another social skill that one should have to gain success in the workplace. Using clear language, one should communicate and express properly so that everyone should understand what you want to say to them.
  4. Listening- You should have strong listening power to understand one’s problems and queries. You should have the ability to listen what employers are trying to say you, your colleague wants to say you and even clients concern on particular matters. It will help you give solid and genuine solutions to the problems.
  5. Nonverbal Communication- Your body language, gesture, attitude, eye contact, facial expression are also important soft skills. These features will tell you whether you are giving value to the other person’s word or not.

How to show these soft skills during a job search

While getting a job through placement firm, you need to mention all these soft skills in your resume. You can also write these on the cover letter and in the body of the letter, you could mention only two skills. You can even use these skills during the time of interview. You can give one example at least to the employer to let him or her know about your skill. You must use your nonverbal communication skills throughout the interview so that the employers become impressed and you can grab the job offer. This will really open a great area for you to excel in your career and you will feel really happy to get the job that you are looking for.

What Should You Do To Face An Interview?

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The interview is a big task for a job seeker. The job seekers work really hard to find the best job so that they can take care of their family as well for themselves. Preparing for an interview is really important or else it will leave with no other option but just bad luck. So, before the interview, you need to prepare yourself to be the best in the interview and rule the world.

  1. You need time to prepare yourself. You should about the company because it is a public profile and you should the many possible details of the company for whom you are interviewing.
  2. Then, you should read the job description so that any question from your job role can give you the better response. You should be ready with all types of answers.
  3. Read on your resume very well. You should write on the resume the true facts that you can swear by to get the job.

Then, comes to ace in the interview and here are the following points:

  • Walk into the interview room with smartness and good energy. You need to smile happily and you should make eye contact with your interviewer. Shake hand softly and then ask for a sit.
  • Be the real person that you are because the interviewers will look at real you and you should understand the fact very nicely. This will make you less nervous and you will feel confident.
  • Interviewers are always there to look for right fit in the job role. So, you need to be smart enough to handle the pressure so that you can ace the interview smartly. You need to remain alerted and active to catch up the tricky questions of the interviewer and smartly answer those questions.
  • When you are answering the questions, do not ever go too long or else it will become monotonous and boring for everyone. You also need to keep an eye contact to show your confidence and get instant result.
  • If you are a good team player, then you should let the interviewer know about it. It will help you catch the eyes of the team because they always prefer a candidate who is a team player. You need to stay focused and this will actually give you a better help to understand your true self and this actually gives you the perfect way to balance and at the end, your dream is to get the job.

After the interview, you need to leave the place with the same energy with which you enter. It will give you the confidence to rule the job and you should not show any mark of disappointment even if you are not happy with the interview. Executive recruitment process always take a long process because there are many steps involved in it and should have the patience to get the job interview because it requires a high level of the interview process in the managerial position and the interviewer really takes the pain to get the best candidate for the job role.

Qualities Of A Great Executive Search Firm

http://i0.wp.com/asaptalentservices.com/wp-content/uploads/2016/08/Executive-search2.jpgAn executive search firm is often referred to as a professional service provider company that has specialization in recruitment of executives and other senior professionals for its client companies under some form of agreement. There are many companies now days who are seeking service from such firms in order to fill in the positions in a time and cost effective manner with perfection. While it is a very effective approach to gear up for recruitment needs, there are certain factors that need to be kept in mind for the selection of such firms.

  • The first thing to look out for is the industry experience. It is better to look for executive search firms which have already worked in the similar segment for a better knowledge base. The best way to find this information is through company website. If the industry in which the firm has worked is not mentioned, it is better to go through the list of clients for which the firm has worked for. This also helps in gaining insight regarding the same.
  • Every business has its own sell-ability quotient and business development objectives. This criterion holds true for executive search firms as well. An insight regarding their business model and structure they follow to provide their service is essential to be noted. This will determine whether the business process is suitable for the client company or not.
  • The success of a firm lies in the number of tasks completed by the company rather than number or projects it roped in. So, one should visit online forums wherein organizations and individuals give feedback about the recruitment projects actually completed successfully by such firms. This determines the actual performance of the firm.
  • Flexibility is a key to such firms. The better a firm can mold the business process in accordance with the client company, the more effective service provider it becomes. Hence adaptability of the service provider in accordance with client company structure and work culture is an added advantage.
  • Recruitment process is a continuous process. The companies are usually in need for professionals all-round the year for various functionalities and building up as well as maintaining a stable workforce. Hence, if one can enter in to long term partnership with such a firm, then it becomes a cost and time effective approach of handling the recruitment needs to the business.

The executive search firm should have a strong database of candidate profiles which is updated on a regular basis. This helps in looking in to the fresh profiles that are most updated and relevant at the same time. The networking channels of such a firm should be strong and well connected to source the candidates effectively. In addition to this, it should also have access to passive candidates. Such candidates are not easily available as they are not actively looking for jobs and mostly are working with competitors. The executive search firm should be able to convince such candidates for the opportunity and the selection process.

A Hunt for Leadership Talent

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Recruitment process for team based professionals or technicians have been remodeled with time. There has been advancement towards assessment tools and analytical approach for executive recruitment. But finding, assessing and recruitment of leadership roles pose to be a real challenge for HR professionals and consultants. There are many companies who have now focused on hiring potential leaders who can take over the reins in coming years so that company’s growth and business objectives are met without any unwanted hassle. The first stage is identification of such potential leaders. There are certain qualities to out for.

  • One of the fundamental criteria to look for in a potential leader is strategic perspective. This competency distinguishes future leaders from general executives. These employees have the ability to analyze current trends to suggest future market and industry developments.
  • High performance is the mantra of such professionals. They settle for only the best with maximum dedication.
  • The professionals who focus on producing positive results and propel the workflow towards the same are leaders of tomorrow.
  • They have the ability of collaboration and team work in order to direct the processes in the rightful manner.
  • The moral character of such individuals in highly influential. They stand as role model within teams and among employees. They maintain ethical standards and work towards maintaining corporate values.
  • Understanding the business and functionalities is important in order to understand the company propagation so that strategic planning can be performed with proper effect.
  • Potential leaders bring in positive changes within organization through innovation and taking risks. Technological advancements are closely watched by such individuals.
  • They have the powerful and effective communication skills that initiate proper functioning and implementation of changes.
  • Lastly, potential leaders believe in the development of themselves through complete development of the entire organization as a whole. They emphasize on holistic workforce development through various training sessions and knowledge sharing.

Leadership abilities are not simple to find or assess. The HR professionals need to analyze the skill set and technical knowledge along with the ability of crisis management and providing solution. So there are a few initiatives to be taken up for identifying and promoting the potential leader talent.

  • The success for any job role starts with recruitment and hence finding the right candidate is crucial. If there is a scope that hiring in a particular functionality may be channelized towards leadership roles in coming years, then the candidate selection process need to be undertaken accordingly.
  • Proper guidance is essential towards building of leadership abilities so that the thought process is directed towards the accurate direction.
  • Transparency towards communication is another approach for potential leadership management. If the employee is kept in the information loop of what is expected from him, then he can work towards development of such abilities.
  • Performance tracking is essential in this regard. Regularly monitoring the progress of potential leaders help in guiding them towards ultimate objective.

Finding leaders through talent hunt is a crucial yet challenging task. It should be planned and worked upon to achieve desired results.

New Job or New Opportunity – Same Idea or Different Perspective

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The changing economic trends have influenced industry and business structure of every country across the globe. The business trends, workforce management, HR services have been influenced by these trends as well. People look at an employment opportunity under different viewpoint altogether. Traditionally a job change previously meant better compensation and a higher position. Freshers looked upon the job opportunity as a financial support in return for services. But now the definition of job change has been altered completely. It represents a better career opportunity which gives a person the chance to grow rather than just a salary hike. The growth is marked by the scope of training in order to learn a new skill, creative idea channel and much more. The current worldwide workforce is characterized by following elements.

  • Workforce diversity is a fundamental element of any company. This diversity is portrayed by age, gender, culture, background and so on. The workforce diversity has influenced the knowledge flow, strategic planning and decision making in a positive way.
  • The geographical scope of the worker is no longer limited to the place of origin or the ethnicity. This is due to the fact that the developing and the developed economies are creating equivalent amount of workers.
  • The global operations of companies have influenced the worldwide communication system between the employees. Hence, workers are no longer constricted to their own location. Instead they share their views and suggestions through the networking system.
  • The migration tendency has increased among the people for the job opportunities.
  • People are seeking for benefits within the organization. It can be in terms of knowledge sharing, family benefits, skill development scope and much more. The award and appreciation system is also considered majorly. Other than just a salary, recognition of the effort or an idea is influential.
  • Work and personal life balance is important. Due the highly developed connectivity measures, a person is virtually carrying his office around everywhere. This creates unwanted pressure and stress which impacts the personal life and eventually has a negative impact on the performance. Hence flexible work timings, health benefits and such like are popular in the requirement list.
  • Lastly clear communication between the employee base and the management regarding the short term objective, long term goals and career path of the employees in relation to the company growth is also a prerequisite.

All these characteristics of the global workforce point towards the fact that a new job is no more an earning medium only. It represents the career growth and direction of an individual. Therefore, due to these developments, the role of the recruitment agencies has become important in this regard. They help candidates in building up their careers by assisting in effective resume build up, showcasing the resume to the appropriate industry and companies so that the job opportunity becomes the foundation for a successful career in the long term. They create the building blocks of an appropriate career initiation.