The year 2020 has been a year of transformation, challenges and coping with the best. Every single aspect of personal and professional life has been transformed to cope with the pandemic and its impact. The year set the vision of a hybrid and digital workplace which is much more geographically expanded and wider in skills scope.
All important functions of the business have evolved to streamline their productivity. One such important business vertical that transformed itself in a major way in the internal communications department. Where most of the business verticals were being transformed through robotic intelligence; the internal communications was promoting the transformation among the employees. It was engaged in not only promoting the positive aspects of the business policies, plans and benefits for the employees but handled the negative impact as well.
Salary deductions, layoffs, negative reviews now became a part of internal communications. They acted as a support system for employees to show a business compassion towards the hard situations. So internal communications is not just about disseminating information to employees it is more of a marketing role. Their role have become of a story teller which needs to keep the employees together in the tough times and prepare them for the future.
They are required to share positive stories and even employees look up to them for safety and hearing the leadership thoughts. They are becoming a channel of two-way communication between employees and leadership.
In the coming years we will see innovation in the space where new marketing ideas will play an important role to the employees engaged. It will be as important as the external communications.